Talked a little sports and design with Steven LeBron. Read the full piece over at stevenlebron.com.
Tell me about the genesis of your brand, Province of Canada.
I’ve been working on Province of Canada without knowing it since 2001. I’ve always had a burning passion to build my own brand. Design school poured gasoline on that passion. It took ten years of side projects, ideas, work experience and Moleskines to realize that this name and this brand is what I should put all my energy into.
I really don’t think I could have created Province of Canada any sooner in my life. The brand is an amalgamation of every place and thing that I’ve interacted it.
Is the Canadian theme of the brand important to you?
The Canadian thing is less a theme and more a way of life.
Inspirations run from the deep and obscure to the obvious and cliche. You know those beach communities that you vacation at, they all have their token tourist trap shop that stock insert beach name hoodies. That inspires us.
Club Monaco influences us daily. There’s a hint of streetwear in there somewhere. The coast, Drake, current Canadian culture, Steve Nash. That sweatshirt that you wear in the city on a Friday that transitions to the cottage at night. That’s who we want to be.
That’s what we’re working on next, getting the word out about who we are and the void we want to fill in your life.
Hoodies and sweatpants are coming before the fall. Once we have a more complete product line, I think folks will have a better understanding of what the brand is all about. That’s the short term goal.
Long-term goal: outfitting team Canada at the 2024 Winter Olympics. 24 is my favorite number.